BONUSES

Laser Targeting Clients (Works on YouTube Ads, too!)

In this lesson I show you how I do targeting research in detail. This targeting research approach applies to every modality on Google's platform; YouTube Ads, Search Ads, Google Display, and more.

Simple Tracking Setup

This lesson walks you through how to setup simple tracking for your Google Display ad campaign.

Account Structure

In this video I walk you through my recommended structure for campaigns when starting out.

The 3 Core Ads

Your headlines are key to the success of your Google Display campaign. In this lesson I walk through the core elements I use to generate high click through and conversion rates.

GDN Quick Action Setup Guide

This quick action guide runs through a full GDN campaign setup inside of Google Ads. Bookmark this training for each time you'd like a guided run through of a campaign build.

The Authority Amplifier Script

This script framework is designed to build massive good will and desire to book a call with you.  Click Open below. When Google Docs opens, click File > Make a Copy to save a unique copy to your account. Follow the guides and edit the copy to suit the service you're promoting. 

Quick and Dirty VSL Part 1

In this 3 part series, I show you how to quickly bang out your first version of the Unlimited Appointments video sales letter. Perfection is the enemy of done. Imperfectly launched is better than not launching at all. Once launched, you'll feel a sense of accomplishment AND desire to tweak for continuous improvement. This is an alternative to the Authority Amplifier Script. For faster results, start with the Authority Amplifier script. 

Quick and Dirty VSL Part 2

Video 2 in the Quick and Dirty VSL Series. I show you tools that will help you quickly edit your VSL content. Perfection is the enemy of done. Imperfectly launched is better than not launching at all. Once launched, you'll feel a sense of accomplishment AND desire to tweak for continuous improvement. This is an alternative to the Authority Amplifier Script. For faster results, start with the Authority Amplifier script. 

Quick and Dirty VSL Part 3

3rd and final video in the quick and dirty VSL series.

How to Write Advertorials That Turn Cold Traffic Into Warm Prospects

This training was part of a live stream series from my YouTube Channel. Rachel Mazza is the queen of Advertorials. In this lesson, Rachel Mazza breaks down how to create high converting advertorials which turns ice cold visitors into warm prospects.

Tech Stack

The linked Google Doc contains an updated list of tech services I use in all of my business offers and services. 

How to Charge for Your Time While Building Goodwill in Your Market